It can be a difficult decision for a seller whether or not to write a counteroffer. In addition to there being two other options, accept the offer as is or reject it and wait for a better offer, the counteroffer has the potential to push away the buyer and possibly force you to wait for another offer. But this decision can be made easier by learning how to write a good counteroffer.

The worst thing you can do when making a counteroffer is not communicating. Usually this is done through agents and not directly with the buyer, but that’s better than nothing. Try to learn what the buyer’s goals and motivations are, and craft a counteroffer that provides what they want in exchange for something else that you want. A counteroffer that attempts to assert the seller’s position is a bad counteroffer. A counteroffer that recognizes what a fair deal is in the current market conditions is a good counteroffer. In addition, don’t try to confuse buyers into accepting a bad deal with tricky wording. If the buyer can’t understand the counteroffer, they won’t accept it.

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